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在影院市场上,由于影片没有按照排片资源,去配置最合适的观众,便会有一些观众实际上是进错了影厅,既没有看到自己喜欢的电影,而去看的电影又不满意。这种沟通不畅导致的“错配”,必然会使得影片在收到正面评价的同时,也会收到更多的负面评价,从而造成了口碑的两极分化。
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